Haryana Dairy Development
one of the most progressive states of Republic of India. In the domain of
dairy development it is well known for its productive milch cattle
particularly the 'Murrah' Buffaloes
and Haryana Cows. The economy of the
state is predominantly based on agriculture. People rear and breed cattle as
a subsidiary occupation.
essence of various programmes launched in the State has been to adopt the
Anand pattern of Milk Co-operatives. Under this system, all the functions of
dairying like milk procurement, processing and marketing are controlled by
the Milk Producers themselves. It has three tier system comprising milk
Producers Societies at the village level, Milk Producers Co-operative Union
at the district level and the state Milk Federation as an apex body at the
The Haryana Dairy Development Co-operative Federation Ltd.
registered under Haryana Co-operative Societies Act
came into existence
on April 1,1977. Its authorized share capital is Rs.4000 lacs. It was
established with the primary aim to promote economic interests of the
milk producers of Haryana particularly those belonging to weaker sections of
the village community by procuring and processing milk into milk products and
marketing thereof by itself or through its unions. In furtherance of the
above objects, the Federation undertakes a number of activities such as
establishment of milk plants, marketing of VITA
BRAND milk products of the Milk Unions. It also extends technical guidance to the Unions
in all spheres of personnel, technical, marketing and financial management as
well as makes them quality conscious, through use of modern methods of
laboratory testing of various products.
VITA the Hallmark of Quality
As part of stringent quality measures, milk required for processing
VITA products is procured from Dairy Cooperative Societies only. It is
ensured that the milk is transported to chilling centres and plants in clean
and sterilized milk cans as quickly as possible. All quality measures as per
Standard of Bureau of Indian Standards/Agmark are being applied before
the products are marketed. Well-equipped laboratories are functioning in the
chilling centres and milk plants to maintain ideal quality standards. VITA is
the endorsement of quality, a commendation we are Proud of.
The Haryana Dairy Development Corporation was formed in 1970 which continued
active functioning till 31.03.1977. Thereafter its business was taken over
by Haryana Dairy Development Cooperative Federation Limited to promote
socio-economic interests of milk producers of Haryana State particularly
belonging to economically weaker section thereof by purchase and
processing milk into milk products and marketing through affiliated milk
unions. Dairy Cooperatives in Haryana works as per the following three tier
Milk Producers Cooperative Societies at village
Milk Unions at District level
State Dairy Federation at state level
readymade market to milk producers at their doorstep
give remunerative prices to the milk producers for milk.
collect and transport milk efficiently to chilling centres / milk plants.
process milk and convert the same into milk & milk products.
make good quality milk & milk products available to the consumers at
purchase / erect buildings, plant & machinery etc. to carry out the business
and advise / assist the milk unions in such matters.
procure milk by forming village level milk cooperative societies or through
arrange transportation of milk from village cooperative societies to bulk milk
coolers / chilling centres and further to milk plants.
process milk at milk plant level and convert the same into milk products and
arrange for the storage.
sell milk & milk products to public through milk booths , distributors,
retailers & societies
provide ghee, cattle feed, mineral mixture & seeds etc. to village level milk
cooperative societies for further sale to producer members.
provide training (by outsourcing) to staff & milk producers for business
The village level societies collect milk from milk
producers and sell it to Milk Union. Earlier Milk Unions were selling milk to
the plants run by the Federation. Since 1-4-92 the Federation has leased out
the Plants to the Milk Unions. So now Milk Unions process the milk and convert
the same into products at Milk Plants taken on lease by them from Federation.
The sale of Milk and Milk products is undertaken by milk unions through
distributors, milk booths & retailers.
The Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) is engaged
in procurement and processing of milk and manufacturing of milk products under
the famous market brand “Vita”. A range of Vita Products is including
Pasteurized Full Cream Milk, Standard Milk, Toned Milk, Double Toned Milk in
pouches Ghee, Table Butter Paneer,, Sweetend Flavoured Milk, Mithi
lassi, Namkeen lassi, Chhach, Dahi, Kheer, Milk Cake, Kaju Pinni, Ice Cream,
etc. which are being manufactured and sold by 250 no. of milk and milk
products distributor, Institutions, Defence Units, Districts Jails & 354 no.
of milk booth network. In future we are going to install more booths in
Haryana/Chandigarh to provide good quality liquid milk & milk products to the
general public. Vita products are manufactured from milk procured from
Village Level Dairy Cooperative Societies and processed at our own Milk Plants
which are ISO and HACCP certified. Vita milk products are known for their
quality and good taste not only in Haryana but entire Northern Region. The
sale of Vita products also contributes to the economic upliftment
and welfare of farmers of Haryana who provide us milk through the village
level milk cooperative societies.